The very best sellers are always looking to get even better. In the not too distant past, the best way to do this was to read books about sales and join sales networking organizations. Those are still great ways, of course, but the best way to accelerate your learning is to get on the internet and start to explore the myriad sites and blogs devoted to sales.
That's what I've been doing and I am pleased to recommend Brad Trnavsky's Sales Management 2.0. Brad collects submissions from all comers, culls them down and publishes the very best ones. Check out his Carnival of Sales ( http://www.salesmanagement20.com/profiles/blog/list?pageSize=20) and find out how one blogger has uncovered the sales secrets of The Matrix!
Think times are getting tougher for sellers? Colin Wilson agrees and offers some tips on differentiating oneself from the pack in his blog (http://www.firstborder.com/sales-blog/2008/05/20/time-to-differentiate-yourself/).
Sales is about human interaction - the art of finding those who might be interested in your products and services, getting in front of them and persuading them to your point of view. As society shifts and evolves, the challenges for sellers change and the approach needs to change, too. Staying on top of the latest thinking is not a luxury for today's top sellers, it is a necessity.
2 comments:
Thank you for the recommendations. The article on the Matrix was hilarious.
You are correct that reading blogs is a great way to enhance and improve your skills. It is amazong the amount on intel available to the avid reader.
Tim
Thanks for the mention.
I agree with you that the very best sellers are always looking to get even better and what a wealth of information we have available to help us do this.
Also, even though selling is constantly changing I do believe the ultimate criterion for all buying decisions is that it has to 'feel' right. If it does not 'feel' right then the buyer is unlikely to buy. If is the job of the seller to get the buyer to the point that the deal 'feels' right... and for that to happen you need a large dose of human interaction.
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